Be the Boss equips ambitious entrepreneurs with the tools, guidance and accountability to build profitable, sustainable, systems driven businesses, that aren’t owner reliant.

Be the Boss, led by Founder Daniella Genas BA, MA, MBA, has been pivotal in transforming the businesses and mindsets of entrepreneurs and business owners across a variety of industries. Daniella has experience of adding significant value to businesses of all sizes ranging from solopreneurs to multi-million-pound companies. She has a proven track record of accelerating the growth of client businesses, with many achieving 6 figure growth.

The name ‘She’s the Boss’ was given to Daniella because of her strategic prowess and authority in business, but she works with business owners of all genders.


After providing entrepreneur and SME’s with growth strategies for several years, Be the Boss has recognised the key components that generate business growth and developed The BTB VISSA Model for Business Growth & Sustainability, which comprises of 5 key components. When implemented effectively, the BTB VISSA Model will help you to gain control of your business, implement the necessary building blocks and achieve rapid, sustainable and long-term success.


Creation of a compelling Vision for your business with associated goals and action plans

Without a clear vision, your company lacks direction and purpose. Having a clear vision improves your chances of business success by providing you with a long term plan for your business that can be easily communicated and understood by stakeholders both internally and externally. It provides a blueprint, defining where your business plans to be in the future. This acts as the first step in helping you on the journey to success.


Carrying out ideation to generate ideas that will help your business to be competitive.

Developing new products, services or models to boost the business performance.

Businesses all over the world are vanishing due to lack of innovation and an inability to keep up with their competitors. By having a robust innovation process you give your business a fighting chance at survival and overall success. Without having an innovation strategy you run the risk of becoming obsolete.


Identifying the key strategies your business must implement to achieve long term success and make your vision a reality.

If the vision is the blueprint, the strategies are the building blocks. The strategies define the “how” the “why”, the “when” and by “whom” that will aid in you reaching your long term vision. Without strategy, your vision will not be actualised.


Creating, mapping and reviewing the key systems and processes required for your business to operate effectively. Developing digital and physical operations manuals that provide a full overview of each area of your business.

Businesses that are heavily reliant on the know-how and memories of the Founders or key staff members are vulnerable. Ensuring that company knowledge and methods are documented, is integral to building a scaleable, resilient enterprise. It is also the key to garnering the interest of funders, investors and/or buyers.


Identifying key performance indicators and success metrics. Monitoring and reporting progress

Tracking metrics allows you to improve the overall results of the business. It lets you align your people and processes with your overall objectives. Having reporting processes in place will also highlight issues impacting the business, enabling you to increase efficiencies and productivity overall.


Daniella Genas BA, MA, MBA, is a multi-award winning strategy and innovation expert, business consultant and entrepreneur with 15 years of business experience. Daniella has the proven ability to help entrepreneurs transform their businesses. She has done this several times over.

She has used her techniques, experience and training, to generate significant results among the companies she has worked with. Key metrics include increased turnover and profits, increased staff, launch of new products/services and increased brand awareness across several businesses, in a diverse range of sectors. She has successfully helped several SMEs to increase their turnover by up to six figures. Daniella is also experienced in supporting organisations to identify staff issues, creating tangible solutions and creating inclusive company cultures.

Daniella launched her first successful business in 2007 and sold it in 2015. She grew the business to 6 figures, employed a team of 15 and won multiple awards. However, she struggled to find adequate support to help guide her on her entrepreneurial journey. The business consultants and coaches she encountered, whilst all academically trained lacked real life business experience. They could provide text book answers but were unable to identify with the daily challenges Daniella faced in her business.

After selling her business and studying for her MBA, Daniella launched Be the Boss International. She
launched the business to provide the comprehensive support that she felt was missing from the business support landscape, early in her entrepreneurial journey.

In addition to her entrepreneurial endeavours, Daniella lists University Lecturer, Charity Trustee and Visiting Industrial Fellow as roles in her portfolio career.

With an MBA (Advanced Strategy &  Entrepreneurship) and Masters in Enterprise under her belt, alongside her entrepreneurial experience and formal business training, Daniella has a breadth of knowledge which has proven invaluable to the clients she works with.

“Daniella, is a high level critical thinker. She easily gets to understand your business, needs, aims, skills and markets. She is great at drilling down and coming up with positive solutions and focuses your mind and energy on what is required to be successful. My change in mental attitude, focus, strategic approach and critical success areas were all identified as areas of improvement. This has helped me focus on the direction in which the company should go in order to succeed. ”

Althea Giscombe, Althea Tomlin Skincare


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Case Studies