Work-Life Balance: Strategies for achieving it

by Daniella Genas
6 mins read
9th 2023 August

In Pursuit of Work-Life Balance

In today’s fast-paced, demanding business world, achieving the perfect work-life balance, feels like an elusive dream. The relentless demands of our businesses often leave us business owners, overwhelmed and disconnected. We often are forced to sacrifice our personal relationships as we are unable to find the time to spend with our loved ones. We give up on personal goals and aspirations due to pouring everything into our businesses. Plus, we often fail to look after ourselves sufficiently. Who has time for self-care when clients need to be served and sales need to be made?

However, achieving a harmonious work-life balance is not an entirely unattainable goal. Furthermore, it is imperative that we seek it in order to live a fulfilling and well-rounded life. All work and no play leads to burnout, chronic fatigue, brain fog and a list of other negative outcomes that will not help our bodies or our businesses. It is important to recognise that with thoughtful planning, goal-setting, and strategic decision-making, you can pave the way for a healthy work-life balance that aligns with your personal goals and aspirations.


Defining Your Ideal Life

The first stop on the journey to creating work life balance, is determining what that actually means to you. One of the reasons we end up in these over working spirals, is due to lack of intentionality. How can you expect to achieve work life balance when you have never determined what that looks or feels like to you? It is crucial to gain clarity on what kind of life you truly desire. Close your eyes and envision your ideal life a few years down the road. What do you see? Is it spending quality time with your family, pursuing hobbies, traveling the world, or achieving career milestones? Take the time to pen down these aspirations, both big and small. This exercise helps you establish a clear direction and serves as a reminder of what you’re working towards.


The Power of Goal Setting

Once you’ve painted a picture of your ideal life, you need to create a roadmap to keep you motivated and accountable on your journey to a balanced life.  The vision you have for your ideal life, need to be turned into tangible goals. Your goals should include short-term and long-term categories. Short-term goals can range from dedicating a specific number of hours each week to family activities or engaging in personal hobbies. Long-term goals might involve achieving a certain level of financial independence or realising a dream vacation with your loved ones. By setting these objectives, you can take charge of how you spend your time, being intentional rather than passive.


Strategically Planning Your Time

Time is our most precious resource, and allocating it wisely is key to achieving work-life balance. Again, in this respect intentionality is key. We often end up lacking work life balance because we do not plan our time effectively. If you want to break free of your life leading you and start to you’re your life, start by auditing your daily and weekly routines. Identify tasks that contribute significantly to your professional and personal growth, and those that drain your energy without substantial returns. Consider delegating or outsourcing tasks that can free up your time. Embrace the power of time blocking, where you assign specific blocks of time for work, family, self-care, and relaxation. This structured approach prevents work from encroaching into your personal time and vice versa. Time blocking none business related activity and sticking to it, is an excellent way of ensuring you make time for family, friend and YOU! Plan in activities as you would work meetings and you will find it makes a significant difference. It is also important to time block nothingness. Time in your diary where you simply have nothing to do. Sometimes this is a great way of just decluttering your brain and giving it time to rest and recover.


Creating Buffer Zones for Work-Life Balance

In the quest for a balanced life, it’s essential to create buffer zones that act as a buffer between your work and personal life. One effective technique is implementing a “digital detox.” Set boundaries for when you’ll engage with work-related emails and messages, and make a conscious effort to disconnect during non-work hours. Additionally, establish a transition routine between work and home life. This could involve a short meditation session, a walk in nature, or spending quality time with your family before diving into your personal time. Once again, It is important to stick to these things, rather than setting them but continuing to work.


Redefining Success To Include Work-Life Balance

In the past few years, the “hustle” culture as has been heavily glorified, with the notion that relentless, around the clock dedication is the key to success. However, true success encompasses all aspects of life, including personal well-being and relationships. Challenge the traditional definition of success and embrace the idea that a healthy work-life balance is not only attainable but also vital for sustained success. Redefine your metrics of achievement to include elements like spending quality time with family, nurturing your passions, and achieving mental and physical well-being. After all, what is the benefit of a successful business if you have poor physical and mental health and fractured relationships?


Building a Self-Sustaining Business

As your business grows, it’s crucial to shift from a model where everything relies on your constant involvement to one that operates efficiently without your constant presence. Delegate responsibilities, empower your team, and invest in processes and systems that ensure the business can run smoothly even when you’re not directly overseeing every detail. This shift not only fosters a healthier work-life balance but also sets the stage for sustainable business growth.


“No” Is a full sentence

As you strive for work-life balance, remember that every “yes” to a commitment is a potential “no” to your personal time and well-being. It’s essential to learn the art of saying no gracefully, both at work and in your personal life. Prioritise tasks and commitments that align with your goals and values, and politely decline those that may detract from your precious time and energy.



Creating a strategy for a healthy work-life balance is a journey that requires intention, commitment, and continuous adjustment. By setting clear goals, strategically managing your time, and redefining your perspective on success, you can cultivate a harmonious and fulfilling life that encompasses both professional achievements and personal well-being. Remember, the path to work-life balance is unique for everyone, and it’s up to you to craft a strategy that resonates with your values, aspirations, and dreams. As you embark on this journey, may you find joy in the pursuit of balance and fulfilment, nurturing your career and personal life with equal passion and dedication.

If you’re really serious about taking your business to the next level, making it as successful as it can be while cutting down on your workload and clawing back some time to be the business person you always pictured… it’s time to take the first step. Register for the Build My Business Masterclass

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