Blog.
The latest thought leadership
pieces from Daniella Genas. BA. MA. MBA.
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4 Ways Strong Branding Can Help To Attract New Clients & Customers
Whatever industry or sector your business operates in, competition is continually increasing. Standing out in the market place is becoming increasingly difficult, as businesses are often competing in loud and overwhelming spaces. Additionally, customers and clients are expecting more from the organisations that they spend their hard earned money with. Therefore, businesses need to be much more int 4 mins read
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Your Mindset Is the Key To Business Growth
There are so many business owners who do not appreciate the gravity of this statement. Yet it may truly be one of the major keys to business success. For countless business owners, access to finance, securing top talent, consistent sales and so many other areas are prioritised as key business success factors. Mindset is normally not even entered into the conversation. However, the right mindset ha 5 mins read
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Do you have a fixed mindset or a growth mindset?
I have recently been reading the book “Mindset” By Dr Carol Dweck. The book is phenomenal and I would highly recommend it. The book is really focused on the principles that we all have either a fixed or a growth mindset. Those with a fixed mindset believe that their intelligence is fixed and cannot be changed. They often blame others and circumstances for their lack of progression or failures. The 4 mins read
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8 things you should do before the end of 2021
December has always been a time for introspection, reflection and strategizing for me. I use December to plan for the year ahead rather than waiting until January. Taking this approach has always proven successful as it means in January when others are doing this work, I am a month ahead. It is something which I recommend all business owners do. By the time it gets to January, you are most likely 5 mins read
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The power of the personal brand
A personal brand can open a lot of doors for a business owner. Whilst some people will seize any opportunity to share their story, some prefer to keep it under wraps and stay behind the scenes. There are those that just haven’t considered how much of an impact their personal brand can be and what it involves to take your place as an authoritative figure within your industry. When done right, it ca 5 mins read
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Rethinking your strategy when facing setbacks
We all set out to accomplish our goals, no matter how big or small. They ensure we aspire towards continual growth and stay on target to achieve the vision we have set for ourselves and for our business. But achieving them isn’t just about setting clearly defined goals and wanting them badly enough. You have to have grit, determination and most importantly deploy the right strategies. But wh 5 mins read
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5 Qualities of a Successful Entrepreneur
So you’ve set up your business, embedded all of the necessary systems, processes and automation, curated a loyal customer base and onboarded staff to allocate specific tasks and projects to, but where do you fit into all of this? When everything is running like clockwork and everyone has a dedicated role in the management of the business, as an owner, it’s easy to grow complacent or interfere and 4 mins read
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4 Systems Your Business Needs To Facilitate Growth
Having the right systems can mean the difference between a structured, profitable and solutions-focused business and a dysfunctional, unproductive one. The secret is to find the right software with the right combination of tools to maximise your business’s productivity by keeping everyone’s work organised, your teams in sync, and business booming. Modern software and tools help organisations 3 mins read
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Is Fear Stunting Your Business Growth?
Recently I have had several conversations with clients regarding the steps they are taking towards business growth. More specifically, the steps they are not taking. The opportunities they are not pursuing and the actions they are procrastinating on because they are scared of hearing those dreaded two letters: NO. I can relate. There have been times in my life where I have lacked confidence in my 3 mins read