Blog.
The latest thought leadership
pieces from Daniella Genas. BA. MA. MBA.
The latest thought leadership
pieces from Daniella Genas. BA. MA. MBA.
Setbacks are a feature of all entrepreneurial journeys, unless you exist in a utopian business world where all your plans and effort always yield desired results. But since we all exist and do business in the real world, we can only afford to carry on with adequate preparations for dealing with setbacks. Now does this fact spell doom for you and your business? Not at all! Instead, it presents opp 5 mins read
Most entrepreneurs and early-stage founders will agree that working out the ideal pricing is one of the trickiest aspects of doing business. The need to get it right usually comes with a lot of pressure, as it has the most impact on revenue. Pricing alone can spell success or failure for start-ups, and this reality makes things even more complex and confusing. On the one hand, the fear is tha 4 mins read
“IF YOU ARE MAKING PLANS FOR YOUR BUSINESS, THEY NEED TO ALIGN WITH THE PLANS YOU HAVE FOR LIFE.” DANIELLA GENAS TELLS PODCAST ABOUT HER JOURNEY SO FAR & WHAT SHE HOPES WILL COME NEXT TAKING time out to reflect where you have come from, is as important as planning your future direction of travel. That’s why I was delighted to share the story behind my career so far and what I hope will come ne 4 mins read
You have heard all the great gist about growth strategies and business success. And now, you want to create one for your business. But uncertainties involving where or how to get started keep holding you back. At Be The Boss, we understand how overwhelming the idea of creating a growth strategy is for most entrepreneurs. So, today, the focus is on helping you feel more confident by demystifying th 5 mins read
Doing business often involves seeking and trying out strategies to drive success and business growth. With so many moving parts, it can be challenging for entrepreneurs and business owners to know where to direct their efforts. On the bright side, businesses can beat the confusion and stay on track for success by setting clear goals and measuring progress. In this blog post, we’ll explore 4 mins read
Here is a question for you: would you have ever considered starting a business if customers didn’t exist to pay for your products/services? Most business owners would say no. You see, apart from the incentive of reward (profits), there is a cost to running a business. And customers provide the revenues required to settle this cost. Without them, business owners wouldn’t have a way to pay fo 5 mins read
A vision is a roadmap for your business, setting its direction and defining the destination. But as time goes on, it can become outdated, resulting in the need for revisiting and refining. Refining your business vision is essential for adapting to current brand objectives and industry changes. That is because working with an outdated can put you at a disadvantage among the competition. Think of 5 mins read
Social media is a powerful tool for businesses of all sizes. It allows companies to reach and interact with customers in a way that was impossible in the past. Today, one of the most effective ways to make the most of social media is to build a community around your brand. This is particularly relevant if you want to achieve business growth. A community is a group of people who share a common inte 4 mins read
According to Investopedia, 20% of new businesses fail within the first year. That figure goes up to a whopping 45% after four years. That is almost 1 in 2 startups, destined to fail. As a result, we now have a growing population of budding entrepreneurs struggling with heightened levels of pessimism – an expected outcome in the eyes of anyone who considers the rather tragic odds. Naturally, 6 mins read