Blog.

The latest thought leadership
pieces from Daniella Genas. BA. MA. MBA.

Recently I have had several conversations with clients regarding the steps they are taking towards business growth. More specifically, the steps they are not taking. The opportunities they are not pursuing and the actions they are procrastinating on because they are scared of hearing those dreaded two letters: NO. I can relate. There have been times in my life where I have lacked confidence in my 3 mins read

How to Identify KPIs For Your Business

Determining what success looks like for your business and how well your business has performed is measured through key performance indicators or KPIs. Factoring these into the overall strategy will allow you to evaluate progress in real-time, identify areas for improvement and set new goals so that your business is constantly evolving. One of the most effective tools for performance measurement, a 4 mins read

Turning a Side-Hustle into a Full-Time Business

Being able to say you are your own boss is something many people yearn for. It has inspired a wealth of side-hustlers determined to cross over into full-time entrepreneurship. Lockdown has also afforded us the free-time to realise our creative potential and has driven our sense of ambition. Given the circumstances, it’s easy to see why many of us have reconsidered our career paths and our true pas 3 mins read

5 Things That Every Small Business Needs

Running a business is time consuming. There are so many day to day, operational tasks that need completing. Often they pop up just as you thought you had carved out some time to focus on strategic tasks. However, if you have growth aspirations for your business, it is key that you find the time to ensure your business has the following: Strategic Vision Document A strong, well considered strategic 2 mins read

Big Business Energy

There is a misconception amongst some small business owners. The false idea that because you run a small business, you should operate like a small business. That you should not hold yourself to the same standards or deliver to the same level as that of a big business. It is a fallacy. Just because you are a small business doesn’t mean you should act like one, in fact, if you want to achieve busin 7 mins read

5 Types of Clients You Need To Stop Working With in 2021

Here at She’s the Boss International, we have declared 2021 as the year of GROWTH. We are pursuing it unashamedly, as well as encouraging our clients and the wider STB community to do the same. Business growth specifically, requires an increase in the number of clients and customers. However, not all business is business worth having. Instead of adding to your business, there are certain cli 4 mins read

Great Ideas for Building Your Business in 2021

After a tumultuous year many of us have headed into 2021 with a level of trepidation. However, while we can’t predict what the new year has in store for us, there are plenty of ways in which you can continue to grow your business in the next twelve months. Here are just a few ideas. Have a solid strategy in place, but think about diversifying your income streams Having a solid strategy is essentia 3 mins read