Blog.
The latest thought leadership
pieces from Daniella Genas. BA. MA. MBA.
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Setting Goals And Measuring Progress: The Importance Of Tracking Success In Business
Doing business often involves seeking and trying out strategies to drive success and business growth. With so many moving parts, it can be challenging for entrepreneurs and business owners to know where to direct their efforts. On the bright side, businesses can beat the confusion and stay on track for success by setting clear goals and measuring progress. In this blog post, we’ll explore 4 mins read
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Why A Client-First Mindset Is Essential For Long-Term Business Success
Here is a question for you: would you have ever considered starting a business if customers didn’t exist to pay for your products/services? Most business owners would say no. You see, apart from the incentive of reward (profits), there is a cost to running a business. And customers provide the revenues required to settle this cost. Without them, business owners wouldn’t have a way to pay fo 5 mins read
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Seven Reasons To Revisit & Refine Your Vision
A vision is a roadmap for your business, setting its direction and defining the destination. But as time goes on, it can become outdated, resulting in the need for revisiting and refining. Refining your business vision is essential for adapting to current brand objectives and industry changes. That is because working with an outdated can put you at a disadvantage among the competition. Think of 5 mins read
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A Brief Guide To Leveraging Social Media Communities For Business Growth
Social media is a powerful tool for businesses of all sizes. It allows companies to reach and interact with customers in a way that was impossible in the past. Today, one of the most effective ways to make the most of social media is to build a community around your brand. This is particularly relevant if you want to achieve business growth. A community is a group of people who share a common inte 4 mins read
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5 Growth Strategies For Early-Stage Founders In The UK
According to Investopedia, 20% of new businesses fail within the first year. That figure goes up to a whopping 45% after four years. That is almost 1 in 2 startups, destined to fail. As a result, we now have a growing population of budding entrepreneurs struggling with heightened levels of pessimism – an expected outcome in the eyes of anyone who considers the rather tragic odds. Naturally, 6 mins read
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What Type of Business Owner Are You?
I have recently concluded that there are two types of small business owner who are seeking business growth: Type 1: Those who want to make lots of money, so enjoy working really hard so they can make it Type 2: Those who want to make lots of money so that they don’t have to work really hard and can enjoy time freedom. Which one are you? I am definitely type 2. I have no desire to work really hard 4 mins read
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Transform Your Business in 2023 with Vision:20
Create a powerful plan for success in your business, and get the proven process for making it a reality. The year is coming to an end and it is likely that you are reflecting on your achievements of 2022 and whether you achieved business growth. You may also be lamenting on all of the things you didn’t get done, but really could and should have. I don’t believe in regrets. You did what you did w 1 min read
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Why You Probably Need a Business Line
I recently spoke with a client who was getting annoyed with the number of clients contacting him at unsociable hours asking random questions. I asked him why he was answering his work line at unsociable hours. Turns out he didn’t have a work line and his clients were contacting him on his personal line. When I asked him why he didn’t have a separate line for work, he looked at me puzzled. I encour 3 mins read
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Strategic Objectives & KPI’s for business growth
It is not uncommon for small businesses to have zero understanding of how their business is performing in any given moment. Or, how it is performing against strategic objectives, if they even exist within the business. There is so much to contend with when running a small business, that it is sometime difficult to get a grasp on everything at once. However, something that really should be prioriti 6 mins read