Blog.
The latest thought leadership
pieces from Daniella Genas. BA. MA. MBA.
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How to Identify KPIs For Your Business
Determining what success looks like for your business and how well your business has performed is measured through key performance indicators or KPIs. Factoring these into the overall strategy will allow you to evaluate progress in real-time, identify areas for improvement and set new goals so that your business is constantly evolving. One of the most effective tools for performance measurement, a 4 mins read
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Turning a Side-Hustle into a Full-Time Business
Being able to say you are your own boss is something many people yearn for. It has inspired a wealth of side-hustlers determined to cross over into full-time entrepreneurship. Lockdown has also afforded us the free-time to realise our creative potential and has driven our sense of ambition. Given the circumstances, it’s easy to see why many of us have reconsidered our career paths and our true pas 3 mins read
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5 Things That Every Small Business Needs
Running a business is time consuming. There are so many day to day, operational tasks that need completing. Often they pop up just as you thought you had carved out some time to focus on strategic tasks. However, if you have growth aspirations for your business, it is key that you find the time to ensure your business has the following: Strategic Vision Document A strong, well considered strategic 2 mins read
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Big Business Energy
There is a misconception amongst some small business owners. The false idea that because you run a small business, you should operate like a small business. That you should not hold yourself to the same standards or deliver to the same level as that of a big business. It is a fallacy. Just because you are a small business doesn’t mean you should act like one, in fact, if you want to achieve busin 7 mins read
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5 Types of Clients You Need To Stop Working With in 2021
Here at She’s the Boss International, we have declared 2021 as the year of GROWTH. We are pursuing it unashamedly, as well as encouraging our clients and the wider STB community to do the same. Business growth specifically, requires an increase in the number of clients and customers. However, not all business is business worth having. Instead of adding to your business, there are certain cli 4 mins read
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Great Ideas for Building Your Business in 2021
After a tumultuous year many of us have headed into 2021 with a level of trepidation. However, while we can’t predict what the new year has in store for us, there are plenty of ways in which you can continue to grow your business in the next twelve months. Here are just a few ideas. Have a solid strategy in place, but think about diversifying your income streams Having a solid strategy is essentia 3 mins read
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Reflections on 2020
It is easy to focus on the negatives that 2020 gave us and declare that 2020 should be thrown away as I have heard so many say. However, I implore you to at least attempt to explore the positives that came out of 2020. I do not wish to minimise the losses many of us have faced, as I know they have been significant. This isn’t me trying to be airy fairy, or to tell you to forget about the losses an 5 mins read
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The Benefits of a Compelling Vision to Business Growth
If you want to achieve growth in your business, the first place to start, is drilling down and gaining clarity on what growth looks like. This can be achieved through the development of a strategic midterm vision for your business. One of the fundamental differences between the outcomes of my clients who achieve rapid growth in their businesses and those who do not, is often the presence and adher 3 mins read
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The Benefits of Mapping Your Business Processes
Mapping processes within a small business can have such a significant impact on the growth trajectory of the enterprise. Yet so many small business owners overlook this very important area. It is not an easy or quick process but the benefits far outweigh the time or effort it takes to carry it out: Identify Areas to Automate When you map out the processes required to undertake the activit 2 mins read